AAMAC’s new logo
AAMAC is proud to launch our new logo as part of the ongoing evolution of our brand. Our profile has grown and evolved over the last 31 years. We have altered our logo to reflect who we are today and to symbolize our dynamic future.
The AAMAC brand is a mandala design incorporating a red blood drop surrounded by concentric ovals in shades of teal.
The blood drop provides a connection to the AAMAC previous logo and clearly defines the association’s activity in research, support and care of blood related illnesses. The ovals are representative of bone marrow and the twisting motion provides a feeling of movement and change.
The circular design of the ovals represents being surrounded by support. The mandala design reflect the concepts of self-care and mindfulness.